Survey finds embedded analytics on the rise; Adoption of self-service analytics tools has peaked

Group of people meeting with technology. They are around a conference table with digital tablets and laptops. There are marketing and strategy documents on the table

Logi Analytics has released findings from its 2017 State of Analytics Adoption Report, which found that adoption of self-service analytics tools has peaked and is now in a two-year decline.

According to the report, 67 per cent of IT respondents say they are already providing or have started to provide data discovery and self-service solutions to their end users. Business users agree, reporting that their access to self-service analytics tools is higher than ever – up 21 per cent this year from the past two years. However, despite the wider availability of these tools, user adoption of self-service analytics is down 20 per cent from the past two years.

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‘For years, the analytics industry has been focused on bringing self-service analytics to the masses,’ said Jen Underwood, founder of Impact Analytix. ‘Surprisingly, self-service analytics adoption continues to decline. It looks like the people who want and benefit from data discovery and self-service tools have already adopted these solutions. The remaining potential users are resisting change or simply not interested in using self-service analytics tools despite cultural shifts to become more data driven in their jobs.’

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Regardless of how easy self-service tools are to use, they often force users to leave their current workflows and open stand alone applications to analyse their data. This is inefficient and outdated, which is why we have seen adoption of self-service tools decline. Nearly 67 per cent of business users say they find themselves switching to separate analytics tools to get the data or analysis they need. At the same time, 84 per cent of business users say it’s important for them to be able to access analytics embedded within the applications they’re already using.

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‘It’s clear that organisations are seeing the value of embedding analytics in context of the business applications people rely on daily – in effect, delivering analytics when and where users need it to make decisions,’ said Brian Brinkmann, vice president of product of Logi Analytics. ‘Our research found over 66 per cent of IT teams are already using embedded analytics in their organisations – and nearly 30 per cent are considering it. Modern applications today must have analytics at the core, or risk extinction.’

The 2017 State of Analytics Adoption Report is based on an online survey of more than 700 business and technology professionals, conducted in August of this year. Respondents included executives, product managers, product developers and software engineers at companies of all different sizes.

For further information visit: www.logianalytics.com

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