ABB Helps Billions Stay Connected This Christmas

There’s nothing more important at Christmas than friends and family, which is why ABB are helping billions of people across the world stay connected this festive season.

Whether placing an order for a loved one using an online retailer, or getting in touch with nearest and dearest through social media or Skype, ABB’s electrification and automation technologies give data centers the smart, elastic infrastructure they need to reliably and flexibly adapt to demand.

With more than 400 orders per second placed with leading online retailers in the run up to Christmas, even a second delay in website loading time can result in an estimated seven per cent loss of conversion.

ABB’s technologies for data centers are designed for heavy-duty applications and the world’s ever-increasing data demands and make it possible for us to make online purchases, send festive messages and connect to relatives thousands of miles away.


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