Tintri’s David Griffiths Talks To DCN


David Griffiths leads Tintri’s EMEA region. Currently, he is driving the adoption of enterprise cloud storage solutions for virtualised applications and workloads by leveraging his wide experience in the cloud, service and systems management and PPM domains. A British citizen who resides in Lausanne, Switzerland, David has held a series of sales leadership positions in Servicenow, CA Technologies, Mercury Interactive and BMC Remedy. He holds an MBA from Cranfield School of Management and a BSc in Agricultural Zoology from Leeds University.

Does your college/university education have any specific relevance to the career you have now?

I studied Zoology at university. Probably not the most obvious degree for someone that has gone on to spend his entire career working in the fast paced cloud technology space. But this education helped me to develop my analytical skills and provided me with the foundation to always be a problem solver.

After my BA in Zoology, I then went on to study for an MBA at the Cranfield School of Management. I love learning, and believe it is important to keep ahead of the times – particularly in the technology industry. I still regularly enroll on new courses to expand my knowledge. The most recent course I completed was in Digital Marketing.

What does your role at Tintri primarily involve?

As EMEA VP, my role at Tintri is to develop and sustain a team across multiple regions. It is my responsibility to set a direction, strategy and approach that aligns with Tintri in North America, whilst ensuring we are continuing to match the needs of our customers and grow our local footprint. My 25 years of experience in the software and cloud market is helping to support and add value to our customers and partners, as they navigate their enterprise cloud journey.

What are the biggest changes you have seen in the data centre industry?

Digital transformation is changing the way we live. We expect things to happen instantly. This has led to flexible innovative solutions that allow for instantaneous self-service. For young people (or digital natives), who were brought up on the likes of Apple, Google and Amazon, super easy quick user experience is the norm. Gone are the days of cumbersome interfaces that digital immigrants, like myself, are used to. The younger generation is keen to utilise technology such as Alexa and Siri.

Without a doubt, this increased consumerisation in the marketplace has increased the value of solutions that promote self-service and ease of use. In order to provide this technology, the enterprise cloud and storage industries should be adapting and raising the levels of automation and keep up with the speed of orchestration. All to fit this new fast paced, user friendly, automated world.

Jerusalem is top of David’s list of places to visit.

What’s your biggest pet peeve?

People who refuse to take an open minded approach to change. The world we live in is evolving rapidly and the technology industry is at the forefront of that change. If people don’t embrace it and open their mind to new possibilities then life-changing opportunities can be lost, both in a personal and professional capacity.

What qualities do you value in the people you work with?

For me, having colleagues with passion, conviction, a positive attitude and a willingness to work hard, are fundamental to success. Though knowledge and skills are important, these can be taught and improved upon but if an individual lacks optimism, passion or a work ethic, then there is no foundation to build knowledge and expertise.

What is the best piece of advice you have ever been given?

I once heard an old Maori proverb which said: ‘Turn your face toward the sun and the shadows will fall behind you.’ It can mean so many different things depending on your situation and it is applicable to most things in life.

David enjoys hiking in the Swiss mountains.

Do you have any personal heroes?

My parents. They believed in working hard and aiming high. They installed a positive attitude and a set of values and morals that I think are important to live by. Though these values change as you grow, I feel lucky that my parents gave me such a good starting point in life.

What are your hobbies/interests outside work?

I currently live in Switzerland with my family, so when I’m not chasing around after them, I enjoy hiking in the mountains or spending a night having a laugh with friends.

How would you spend your perfect weekend (no travel constraints)?

I really love to immerse myself in different cultures. My perfect weekend would be exploring a new place or city that has historical significance or is particularly rich in cultural diversity. Visiting somewhere that is culturally different, really opens your eyes to the world and helps you to broaden your horizons. Jerusalem is currently top of my list of places to visit.

What do you hope to be doing 10 years from now?

Technology, I expect will still be a big part of my life. It will be interesting to see how the enterprise cloud and wider technology industries evolve, and to see if self-service tools like Alexa will have evolved. Apart from that side, I’ve always been interested in the creative arts and I would love to develop that area. Who knows, maybe I will be writing or trying my luck as a thespian.