Datacentreplus provides colocation for businesses’ IT equipment at its Media City premises, working with organisations who want to outsource their power, storage and cooling requirements for their servers and data back up.
Founded in 2014 with the intention of offering tech start-ups and SMEs an easier route to using data centre facilities, the company has now launched ‘Pay as you Grow’.
Much like the business’ own reasons for establishment – those arising from the lack of agility among the industry’s larger players to provide a service appropriate to the needs of a growing business – ‘Pay as you Grow’ was conceived after witnessing other providers’ inability to provide any flexible growth models.
Mashukul Hoque, entrepreneur and founder of Datacentreplus, is passionate about changing the rigid dynamics that are prevalent in the data centre space, and ‘Pay as you Grow’ is very much in line with his ethos of providing flexibility to help businesses grow.
He said, ‘As more and more, increasingly small-to-medium sized, businesses begin their journey into the cloud, it is only right that the data centre community facilitates this progression and provides an environment that supports growth and is sympathetic to cash flow.
‘Barriers of trust and price are beginning to be overcome at a rate of knots, however, agility still remains an issue. Pay as you Grow essentially provides a client with the ability to grow their services, allowing them to reserve dedicated space and only pay for it when they grow into it.’
The ‘Pay as you Grow’ concept was originally trialled with a ‘quarter rack’ customer which only paid for what it needed at the time. That customer now has multiple racks with the company, expanding into its ‘reserved’ space.
And although trialled with an end user customer, the service is now proving popular among a growing number of channel partners who are looking to acquire flexible rack space that increases in line with the services they procure, allowing them to protect growth margins.