Only 18 per cent of European businesses have digital testing strategy in place

‘Digital Testing in Europe – Strategies, Challenges & Measuring Success,’ looks at how organisations are ensuring that the testing and Quality Assurance (QA) function is able to support the digital agenda of the business. This is often led by departments such as sales and marketing, who circumvent the CIO and undertake their own development projects, while using emerging tools and platforms.

The study, supported by Accenture, HP, TestPlant, Applause and Worksoft, found that 26 per cent of organisations in the region have formulated a digital testing strategy but have not yet implemented it. A further 35 per cent plan to develop a digital testing strategy in the next year.

PAC interviewed senior IT and testing executives at 200 large businesses in Europe, as part of the study. The biggest obstacle in implementing digital testing strategies is in taking a consistent approach to testing across multiple channels of engagement, an issue cited by almost half of all participants. The second biggest issue is that of integrating digital into legacy systems, which was regarded as a ‘primary’ challenge by 39 per cent of participants.

Nick Mayes, principal analyst at PAC, said, ‘The digital agenda is having a profound impact on the testing strategies of many European organisations. It is moving testing closer to the business, driving them to leverage different tools, methodologies and external partners, and it is forcing businesses to change at greater speed.’

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