Limitless Digital Group chooses Adapt’s managed hybrid cloud to supercharge growth


The company needed to create scale that would deliver against an ambitious business strategy, overhauling its existing ecosystem end-to-end – from website, eCommerce, CRM and ERP to data capture and analytics.

Infrastructure, applications and services needed to be reprovisioned to support future development, enabling them to grow with the business and empowering Limitless Digital Group to deliver a first class digital customer experience. The retailer also wanted the ability to improve customer interaction, collecting and utilising data assets more intelligently to maximise revenue opportunities.

Limitless Digital Group’s principal objective was to create a partnership with a managed cloud provider that would keep their applications and workloads optimally deployed and deliver scale on tap as the business changes. The new solution will initially see CRM capability delivered via Adapt’s own private cloud, with the retailer’s Magento eCommerce platform better suited to the natural webscale of Amazon’s AWS cloud. Over the lifespan of the relationship, Limitless Digital Group will also be free to move their applications and workloads between cloud platforms to give them ongoing flexibility as their business expands, based on budget and application performance priorities.

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